seefin:

capitalism has honestly somehow managed to make buying a pencil case that says feminist on it into a political statement?? it’s so evil and insidious and it’s tricking people into thinking that just saying you’re a feminist is in any way equivalent to actually working to dismantle power structures within society that disempower and marginalise women. buying a notebook or a coffee cup doesn’t do shit!! and it fucking kills me that a whole bunch of straight white middle class women think that wearing a girl power t-shirt they bought for $40 from h&m is what female empowerment looks like. They don’t encounter racism or homophobia or classism in a way that has a direct negative affect on their lives, and the way feminism is sold makes it seem as though a feminist t-shirt slogan and being a fucking “girlboss” is an effective way to deal with the institutionalised sexism they do encounter. No deeper thought or exploration is necessary. Individual, personal empowerment and success/wealth within a capitalist society is somehow what feminism means to a lot of people, and what that empowerment often looks like is literally the ability to buy shit plastered with feminist slogans….it’s so fucked up….like women are just skipping the part of feminism that’s about politics and going straight to the part where they say they’re a feminist by way of products that tell people they’re a feminist